Vartapratikriya is a revolutionary automated feedback system designed to address the complex challenge of efficiently monitoring and understanding media content for government agencies like the Press Information Bureau (PIB). Leveraging cutting-edge technologies, AI-PRESS continuously scans over 200 regional media websites, e-papers, and YouTube channels, processing news articles in multiple Indian languages, transcribing video content, and classifying content by department and sentiment. Notably, our system offers predictive analytics, enabling government agencies to proactively address emerging issues and capitalize on positive trends. With customizable dashboards, robust data security, and real-time notifications, AI-PRESS empowers decision-makers to make more informed, responsive, and strategic choices, ultimately enhancing their ability to shape public perception and policy outcomes in a rapidly changing media landscape.